Competitive Strategy Unparallel Customer Services

Question: Describe about the Competitive Strategy for Unparallel Customer Services. Answer: Strategy The important aspect of strategy is to help companies to achieve its fundamental goal in order to compete in the market. The main focus towards strategy of any firm mainly lies in the production of goods with effective cost cut in the production process, of providing unparallel customer services for the product sold. Strategy is a Greek word; STRATETOS in Greek means general art. SUNTZU is the art of war which helps in to generate strategy, say winning is good and losing is bad (Dekker, 2013). A well-defined strategy reflects the desired outcome in a significant way that a company benefits from it whether it is for the long run or short run. When many companies manufacture a product, it's the strategy that makes a difference within the market segment. The strategy is not tactics that firm uses, in fact, it is the description of the work, desired set of goals that a company wants to engage with. To enhance the brand image, company strategies its strategies to ensure the launch of sens ational products with reliable efficiency and a greater customer satisfaction level. According to many researchers branding is the key aspect of marketing which generates an authentic trust towards the firm. In the context of Samsung Company, it changed its branding image into a vibrant innovation company by adding random designs, customer-friendly features, and some unique features that no company is providing till the date. In the UK, Morrison supermarket changed their products taste according to the demographics of the natives. These strategies actually help companies to understand their working trend and the customer responses that they further incorporate into strategies. It is also very important that a company have to have skilled employees that can make effective strategies in terms of achieving the desired set of goals within the time parameters. An effective manager will be able to summarize all the essential data's into a logical one which will prove a better view of the proposed plan for any action. The marketing strategy implementation in IKEA company will reflect some of its application parts as the company deals in producing affordable furniture of contemporary style exclusively for home purposes. The companys strategy is to sell products via less pressure showroom, which has the potential to accumulate a good number of customers (Liu, 2009). In this case, the effective strategy will be to provide the customer with the best quality of product across the market segment. the company is focusing on unique design for furniture which later will help in developing the Scandinavian design. The strategy is not same as tactics but is the desired set of goal or plan which helps in evaluating the outcome to the large extent. The company has thoroughly identified and undertaken the complexities of design and performances regarding customer services. Henry Mintzberg explained in identified the expected differences between Emergence Strategy, Intended Strategy, and Realized Strategy. These strategies have led the companies to acquire desired outcomes. Business Model Innovation Researchers across the globe have evaluated that success gained today could be the enemy for tomorrow in concerned with several variables that can make an absolute difference. Innovations in product manufacturing or services produced are the crucial aspects of today's marketing. Innovation has led industries to manufacture customer valued product, which in further helps a company to retain a huge number of customer. Innovation helps a company in manufacturing cost-effective products and set an edge in the competition market in the same range of products. Three points helps in determining the innovation ; the first one is, no one should take it for granted that the technology we use can be made by none, second thing is to get the big result the recourses have to be big, and the third one is innovation has helped input the big companies out of the market segment (Lee, 2010). Taking the third point into consideration, Amazon had not created the online book shopping, IBM had not invented the personal computer and Apple Inc is not the creator of the third generation, but the illuminating point here is these all aforesaid companies are the giant in their respective fields. These companies taught the world that recombination model works in a very efficient way where big companies have been suffering due to their rigidness towards the consumer trends. The working model of any business is entirely responsible for the desired outcome and also should be able to respond theses main four parameters as deciding the customer demographically, offers given to the customer, generating value goods and services, and the revenue accrued. The four innovative part of any business model is Initiation, Ideation, Integration, and Implementation which has to be incorporated into companys strategies to get the desired outcome from the planning process. In the innovation part, a company has to collect all the relevant data to execute efficiently in order to get successful. Now comes the in tegration part where all ideas have to be integrated in order to get a clear view of the desired goal. The next part is the initiation of the proposed process and at the end comes implementation of all the strategies which was set to be implemented (Bonavina, 2012). By incorporating all these strategies a company will almost able to identify any outcome of a given planning. Apple Inc manufactures high-performance value product by innovating some awesome features, Dell reduced its working capital and cost of production by innovating a new product called built5 order processor. IKEA has transformed into a consumer friendly business model by producing furnitures at the affordable price to households. Ebay has also changed a trend in the product marketing and delivery. It has been confirmed that 10 percent of the business model which got a huge extension has prioritized the innovation part whereas the rest 90 percent companies got carried away by a traditional trend of marketing. References Bonavina, L. (2012).Innovation in esophageal surgery. Milan: Springer. Dekker, E. (2013).World of Warcraft gold strategy guide. Birmingham: Packt Pub. Driving the economy through innovation and entrepreneurship. (2013). New Delhi: Springer. Jordan, J. (2012).Information, Technology, and Innovation. Hoboken: Wiley. Lee, G. (2010).Business process management of Japanese and Korean companies. New Jersey: World Scientific. Liu, L. (2009).Emerging nanotechnology power. New Jersey: World Scientific. Rud, O. (2009).Business intelligence success factors. Hoboken, NJ: Joh Wiley Sons. Zenger, J., and Stinnett, K. (2010).The extraordinary coach. New York: McGraw-Hill.