Marketing plan Term Paper Example | Topics and Well Written Essays - 5000 words

Marketing course of study - Term Paper ExampleSWOT analysis-------------------------------------------------------------------------8 6. Market positioning (BCG Matrix analysis)---------------------------------------10 6.1 Identifying the signifi give the axet trends in the market--------------------11 7. Competitors------------------------------------------------------------------------------11 7.1 Differentiating cool off Pals from the closest competitors----------13 8. Micro-economic environmental factors--------------------------------------------14 9. Marketing and Branding strategies-------------------------------------------------14 9.1 The Products and its primary characteristics------------------------14 9.2 Branding strategies-----------------------------------------------------16 10. Advertising and integrated marketing communication-----------------------17 10.1 The say-so of the advertising and measurements-------17 10.2 Measurement of the advertising affects--------- ------------------19 10.3 The promotional strategies-------------------------------------------20 10.4 Measuring customer satisfaction------------------------------------20 10.5 The gaps in customer expectations and experience-------------21 11. Pricing and statistical distribution strategy----------------------------------------------------21 11.1 The pricing strategy----------------------------------------------------21 11.2 Penetration versus Skimming pricing--------------------------------23 11.3 The other pricing tactics-----------------------------------------------24 11.4 Ethical and legal issues related to pricing---------------------------24 11.5 Distribution sway and strategy------------------------------------25 12. Future plans-----------------------------------------------------------------------------26 13. Conclusion-------------------------------------------------------------------------------26 14. Work cited--------------------------------------------------------- ---------------------27 Introduction Marketing is the pre-sales activity which gives the live to a product so that it can be accepted by the customers. It is a phenomenal function which gives the identity to a product. Products are the substantial and intangible physical entities which cater to the needs and wants of the human society. Products are salable only after they move with the virtue of the marketing activities. This sorticular paper focuses on the 360 degree marketing activity for a association which manufactures and retail innovative toys for the kids. Brief about the company Cool Pals is the company which is expertise in manufacturing and innovating toys for the kids. The demographic profile chosen for the products of Cool Pals are boys and girls both aged between two to eighteen. The name itself presents the regard towards the kids. The company is in the market for the last four years. The primary markets are USA and Canada. The lion part of the revenue comes from the US market. The company is one of the most innovative toy making companies in the market. The swop their products through exclusive Cool Pals stores across USA and also through some selected retail outlets in US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market grant in US toy market. The main successful formula of the