A Case Analysis Of Apple Inc Business Essay

A Case Analysis Of apple Inc Business strainThe purpose of this paper is to explain the definition of Strategic Management and wherefore it is critical to the success of an memorial tablet in meeting its goals and mission. The paper get out include a truncated analysis of the situation and pending purpose problem, as presented in the grimace and in relevance to the answer. In addition, the major issues will be touch the organization or individuals involved with the organization. include will be alternate courses of action to address the issues identified. Next, will be the decision or recommendation for action, with the appropriate supporting arguments if any.Statement of the Problem(s)Thousands of great deal were laid off at Apple, Inc. It does non look like Apple, Inc. pass much time working on its management and merchandise strategies from the beginning. It was not until erupt marketers such(prenominal) as Jobs and Sculley came into the picture, before the social club started to expand to purify markets with acquisitions and joint feigns. The problem was not changing their schema sooner. The jobs are what give to a companys effectiveness (Mello, 2011, p. 115) and if they kept their employees it might buzz off contributed to earlier success. It is adult male capital that helps companies to strive. For Apple, Inc. to lay off employees to help their financial statement for stakeholders may hold been part of the cause of the problem (Yoffie Slind, 2008). Their mission statement should have answered the question about what is strategic management, and why is it critical to the success of an organization in meeting its goals and mission statement?Summary of the Facts concord to seek done by Yoffie and Slind, (2008) Apple, Inc. started out with a great product rake to reach the computer market. Then they advanced to the iPod, iTunes and the 3G network in parliamentary law to advance their technology into the competitive marketplace. T hey became the industry leader under Wozniak with the naked as a jaybird Macintosh. However, their technology was slow. They did not beat their competitors during this portray. Sculley added desktop publishing, which foc employ on the educational market which sold at top price. Because Sculley was good at marketing he was able to hit the market with the personal assistants gadgets. The painest move Apple made was to form a joint venture with its competitor. Products dropped and IBM and Apple move but they were just starting to learn the joint venture game.When Steve Jobs came on board the company went through reorganization and many people muzzy their jobs. Microsoft invested one hundred and fifty million dollars just after Microsoft chest was formed. Then iMac went out to three hundred million and Apples image was impale on track again. Their marketing schema was to differentiate themselves from other competitors. Apple, Inc. had great designs under Steve Jobs with Microso fts cooperation. However, Acer and Dell were catching up with the peeled Intel processors and Windows 7 emerged. Apples smartest move was the iPod with music. However, Amazon was the companys new-madeest threat. The end result was the iPhone reaching the smartphone market. They reached all senior high by finally changing their game, by reaching seventy pct of the U.S. market. In addition, the iPhone 3G reached twenty-two markets (Yoffie Slind, 2008, p. 22).DefinitionThe elements of a strategy dwell of arenas so the company knows where the main operations will be and core technologies used (Mello, 2011, p. 131). The next step in setting up the companys strategy is the vehicle they will use to achieve their goals? Third, is differentiation on how they croup beat their competitors in the high-tech world? Fourth, is the staging management strategy of what products they programme on using? Lastly, is the companys economics in deciding how much to commove or to decide if their pr oduct is hard to market. In addition, there are different stages of technological change. The fast product stage is when the product starts with a concept and then has fast innovation. The Wild, Wild West stage is likewise fast innovation but for smaller companies taking risks. The consolidators are in the steady evolution stage that are in the mature manners cycle and use economies of scale. Lastly in the creative destruction stage there is new knowledge and competencies and the company seeks other industries to joint venture (Mello, 2011, p. 145).AnalysisApple, Inc. started out as a concept driver when they reached new market masking fast suppuration in the beginning. Then, they came up with new knowledge and competencies as concept learners. They were also pioneers in the industry showing fast innovation. They reached a mature life cycle with economies of scale when they had to put out their product lines. Apple, Inc. went through all the stages of technological change. How ever, in the fast growth stage they were not prepared for what lay ahead, so they had to come up with different strategies to have the competitive expediency. Every stage requires development of their employees and more(prenominal) financing resources (Mello, 2011).RecommendationsAccording to (Mello, 2011), Strategic Human Resource Management (SHRM) and the Resource-Based find out (RBV) organizations lead to hire employees that are motivated and have a super trained skills to help the company have a competitive advantage (p. 119). Core competencies are shared throughout the organization collaboratively. This knowledge connects strategy and SHRM (p. 125). The systems guide to comprise of human, social and organization capital, and it is through this creation and integrating working together that the company idler remain a success. This should have been done in the very beginning in their formation of strategy planning and origination of their mission statement.Moreover, reco mmendations for the company in the future is to suffer it part of their strategic management goal to do a get up (strengths, weaknesses, opportunities and threats) analysis year. A SWOT analysis should have been done in the beginning of their strategic mission, so they would have known the threats that lay ahead. This is commonly done with their marketing management department. If all of the departments were integrated to work together interchangeably using core competencies, they would have foreseen what lay ahead. Whenever a company has fast growth such as in Apple, Inc.s fast growth stage, the company takes the risk of competitors striving to take over the marketplace with better high technological products (Mello, 2011).Consequently, their strategic management mission and goals should have include a plan for when there was overkill in the marketplace. Apple, Inc. would make a smart move to find ways to have employee retention and to beat the aspiration with continuous new in novative products. It is by keeping employees and training them they can come up with new ideas and patronage their growth in the future. They can stay ahead of the competition by having most low-cost items such as music downloads and higher cost for their other products. Apple, Inc. should use some of their new revenue towards research and development to design new innovations for tomorrows customers (Mello, 2011, p. 152).According to Zhouying Ying (2011), strategic management problems in the past with organizations were because they lacked integration. Apple, Inc. should have used sustainable and long development in their strategy for tracking, management and feedback otherwise long-term goals are harder to achieve (p. 49). Apple, Inc. failed to pay attention to its economy and financial resources necessary in the beginning. However, they did sustain growth in the later stages of the company. Now they need to sustain their growth through continuous integration and coordinatio n (p. 50). The goals need to consist with development for the long-term and to focus on the external environment. Strategic goals need to be achieved from the bottom up and the top down (p. 53) in their vision. Apple, Inc. necessitate to continue to inspire and motivate their new employees by giving them a support system to reach their vision and goals that are achievable.ConclusionThe case analysis consisted of a statement of the problem showing a brief analysis of the situation and decision problem. The analysis included the major issues surrounding the organization and individuals involved. The alternate courses of action were identified in the recommendations, which showed strategies needed to sustain growth and development in a high-tech environment. The main strategy is to maintain and inspire their employees to continue with growth in this fast-pace environment.