'H&M- brand/marketing Essay\r'

'vacation club is a transnational punctuate of hotels that is run by the intercontinental Hotels Group (IHG). The Intercontinental Hotels Group carries the holiday indian lodge end-to-end the world to distinguishable destinations like South Asia, Europe and the Americas. They ply the invitee with different vanes that cater to their ineluctably. on that point are 7 different brands throughout the world that provide improvements much(prenominal) as food and beverage, lodging, conventions, meetings and timeshares. These brands are spend hostelry, spend hostel Hotel and Suites, pass club Resort, vacation order Select, vacation Inn Sunspree Resorts, pass Inn Garden Court, Holiday Inn Express.\r\nKemmons Wilson founded Holiday Inn in 1952 in Memphis Tennessee. Wilson’s architect Eddie Bluestein dod it after(prenominal) the musical film Holiday Inn as a joke and stuck with the name until this day. After the first motel was built the elaboration of the Holiday I nn Empire began to grow. In 1991 Intercontinental Hotels Group took over the Holiday Inn hotels and started to expand internationally. The companies core profession is profit. While their briny focus is service they do sell merchandise in their contrisolelye shops supporting the Holiday Inn business. By providing excellent guest service to guests, guests remember the holiday inn brand and want to continue to come digest and stay. The customers of the holiday inn vary from neck of the woods to region and from the different brands that the holiday inn represents.\r\nFor example the Holiday Inn collection center in Barrie caters towards business onwards individuals. This particular holiday inn offers secluded meetings rooms and large conference rooms. notwithstanding the Holiday Inn Sunspree Resorts that are in the Caribbean would cater towards tourists. The briny customer that visits Holiday Inn is male, between the ages of 40-50 with a theater income of $75,000 or more. Th ey also rent a college education1. Most of the Holiday Inn’s have similar or the alike(p) facilities, they offer indoor swimming pools, guest rooms, exercise rooms, onsite food and beverage centers (restaurants), gift shops, and staff that cater to the guests every need.\r\nHoliday Inn is part business and untenanted industry. Their main business is the commitment to their guests’ needs and pleasures. Holiday Inn’s main competitors are another(prenominal) hotels and motels. The top five hotel chains are the Holiday Inn and IHG, Best Western, Marriott Hotels Resorts, Comfort Inns and Suites, and Hilton Hotels and Resorts. These hotel brands are in constant competition with each other.\r\nHoliday Inn prides itself on its excellent customer service as a discriminator between these hotels. Not only do other hotels compete with Holiday Inn, motels and other resorts do as well. Many people believe that the holiday inn is glare than some of the high-end brands l ike the Marriott. In fact, the Marriott and Holiday Inn are in come out competition with each other and have very similar statistics. For instance the Marriott is verbalize to have all of the business consumers (41%) but the holiday inn actually as 40% of those business consumers2. As their brand has already grown world wide, the main focus on the Holiday Inn is how to improve their already standing hotels to take for the guest better.\r\n'