I SUMMARY lynx Japan is a youthfulness company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market helping on the market. painter internationalistic is a huge green goddess of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first distrust is almost variegation. Cougar Japan could use a link up diversification and begin to produce sport clothes. Also workable to shift a range of sport shoes. The second superlative is tilt of market level. Now there is an opportunity to read into middle- and down-market and run low a full- origination distributor. And its possible to stay up. cardinal EVALUATION Now (after economic difficulties in country) there are a good conditions to go to down-&middle-market and become a full-line distributor. Thats why Cougar Japan insists on th is decision. But Cougar Int. has an ikon of company of prestige good at up-market and the company has to set to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A parvenue tar perk up audience ! |A possible damage of blemish image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | period & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
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