Current Events #11 And #12

NEWS SUMMARIES2007A Christian Science Monitor expression introduces a juvenile twist on vending cars , the original consumer self-service icon . The term , dated January 18 , events how straight finish s vending machines differ from the tralatitious snack food kind . For iodin , modern vending machines offer many impudent reapings , and a epic portion of these products atomic number 18 high-tech (iPods , cellph iodines , and so forth , and as such(prenominal) carry a sizable price tag Other vending machines make tasks , such as cooking hot dogs or cut hot up . But perhaps the greatest contrast in these latest vending machines is their ability to handle large financial transactions without the need for cashAs the article specifies , better engine room and consumer demand argon the two driving forces behind the novelty of the vending machine . The author uses as an example how traditionalistic vending machines downslope products , which runs the risk of damage . However , newer machines are equipped with belts , robotic coat of arms and other devices that better value the merchandise as the product transfers to the consumer . The convenient use of cite tease and bank cards has also drawn more(prenominal) consumers to use high-tech vending machines . Most of all , that , these machines answer the modern consumer s lust for Just as the article elaborates , the rise of self-service in everything from grocery store arrest to pumping gas is symbolic of a fundamental shift in the consumer marketplaceOne referenced statistic says that vendors gain xxx billion dollars per year from traditional vending machines alone . maculation high-tech vending machines currently tar condense a bantam sector of the marketplace (higher-income professionals ) through with(predicate) placement in a irports , one can only opine the revenue ve! nding machines operators testament receive in the coming(prenominal) , as their product continues its innovations and its splay into the general consumer populationBuilding better brands , a May 25 subscriber line Week article , delivers on its promised information . The article familiarizes readers with a British awards watching known as the D AD Global Awards .

up to now the informational piece does not merely detail the winners and losers of the advertising awards . kinda , it provides some appoint insights into why the honorees take for received their characteristic . And the key to two highlighted winners succes s (shoe accumulate Nike and a humble Germany benignity ) is successful markThe article heralds Nike s get wind of smart products and slick interactivity while applauding the traditional image of the charity . twain companies , despite their differing sizes , have associated their product name with specific thoughts and feelings in the mind of the consumer . This is the ultimate aim of any branding tackle Altogether , 59 other organizations from around the creation utter(a) a similar feat , also receiving awards . tight three hundred judges (all merchandise professionals ) helped choose the recipientsFollowing the ceremony for each one year , officials compile a handbook of the best marketing campaigns for review . One interviewed subject stresses the importance of studying and publicizing the successes of programs like the D AD awards . Awarded companies demonstrate the most key ingredients of successful branding . Namely , the interviewee sees these necessar y ingredients as forward...If you neediness to get a ! full essay, order it on our website: OrderCustomPaper.com

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